The art of everyday living (according to dogs)

Archie is a little black dog with a great sense of humour, a strange way with words, and a whole lot of friends. He and his friends – or ‘mates’ as they refer to each other – show up in a wide range of products designed to cheer up everyday life through a dog’s-eye view of the world.

So welcome to the home of Archie and his gang. Settle down and have a browse through the items on display here in Archie’s very own shop – and discover the fascinating story of how it all came about.

10% of all profits from Archie merchandise on the site go to The Dogs Trust.